Privacy Policy | Africa Golf & Safari

1. Who We Are

Africa Golf & Safari is a trading name of a UK-based travel company specialising in ultra-luxury bespoke holidays across Africa. We are registered as a Package Travel operator and are PTS Bonded, meaning your money is fully protected under the Package Travel and Linked Travel Arrangements Regulations 2018.

Our registered office and trading address:
Africa Golf & Safari
Email: info@africagolfandsafari.com
Phone: +44 20 7123 4567

We are the data controller responsible for your personal information collected through this website and our booking process.

2. What Data We Collect

We collect only the information you voluntarily provide to us. Depending on how you interact with us, this may include:

Name — to address you personally and manage your enquiry
Email address — to communicate with you about your enquiry, booking or subscription
Phone number — if you choose to provide it, so we can discuss your travel plans
Travel preferences — destinations, activities, group size, preferred experience tier, and travel dates, collected through our enquiry form to help us design your itinerary
Message content — any additional information you choose to share via our contact or enquiry forms

3. How We Collect Data

We collect personal data in the following ways:

Enquiry form — when you complete our trip design quiz on the Enquire page
Contact form — when you send us a message via the Contact page
Newsletter signup — when you subscribe to receive destination guides, offers and inspiration (via the footer on any page)
Email — when you email us directly

4. Legal Basis for Processing

Under UK GDPR (Data Protection Act 2018), we process your personal data on the following bases:

Consent — for newsletter subscriptions and optional mailing list signups. You can withdraw consent at any time by unsubscribing or contacting us.
Legitimate interest — for responding to enquiries and contact form submissions, where we have a genuine business need to communicate with you about your travel plans.
Contractual necessity — if your enquiry progresses to a booking, we will process your data to fulfil our contractual obligations.

5. Analytics (Matomo)

This website uses Matomo, an open-source web analytics platform, to help us understand how visitors use our site so we can improve your experience.

Matomo is configured in cookieless mode. This means:

No cookies are placed on your device for analytics purposes.
No personal data (such as your name, email address or IP address) is stored or tracked.
Aggregated, anonymised data is used only to measure page views, traffic sources and browsing behaviour at a site-wide level.
No data is shared with third parties. All analytics data remains on our own servers.

Because Matomo runs without cookies and collects no personally identifiable information, no consent is required under UK GDPR and PECR for this analytics setup.

6. How We Use Your Data

We use your personal data only for the following purposes:

To respond to your enquiry and design a personalised travel itinerary
To communicate with you about your enquiry or booking
To send you newsletters and travel inspiration if you have subscribed (you can unsubscribe at any time)
To improve our website and services based on aggregated analytics data

We will never sell your personal data to third parties or use it for purposes you have not consented to.

7. Data Storage and Retention

Your personal data is stored securely and retained only for as long as necessary:

Enquiries and contact form submissions — retained for the duration of your enquiry and up to 12 months after your last communication, unless a booking is made (in which case records are kept for 6 years as required by UK law for Package Travel operators).
Newsletter subscribers — retained until you unsubscribe. You can unsubscribe at any time via the link in any email or by contacting us directly.

8. Data Sharing

We do not share your personal data with third parties except where necessary to fulfil your enquiry or booking:

Email transmission — form submissions are sent via email to our team using standard email protocols. Email is transmitted securely, but we recommend you avoid sending sensitive personal data (such as passport numbers) via unencrypted forms until a secure booking channel is established.
Travel suppliers — if a booking progresses, relevant data will be shared with lodges, hotels, tour operators and other travel partners as necessary to deliver your itinerary. You will be informed of this at the booking stage.

We will never share your data for marketing purposes with third parties without your explicit consent.

9. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

Right of access — you can request a copy of the personal data we hold about you
Right to rectification — you can ask us to correct any inaccurate or incomplete data
Right to erasure — you can request deletion of your personal data, subject to legal retention requirements
Right to restrict processing — you can ask us to limit how we use your data
Right to data portability — you can request a copy of your data in a machine-readable format
Right to object — you can object to processing based on legitimate interests or direct marketing
Right to withdraw consent — at any time, without affecting the lawfulness of processing before withdrawal

To exercise any of these rights, please contact us at info@africagolfandsafari.com. We will respond within 30 days.

10. International Transfers

Your personal data is processed within the United Kingdom and the European Economic Area (EEA). If your enquiry or booking involves travel partners based outside the UK/EEA, we will ensure appropriate safeguards are in place before transferring any data, in compliance with UK GDPR.

11. Security

We take appropriate technical and organisational measures to protect your personal data against loss, alteration, unauthorised access or disclosure. This includes secure hosting, encrypted communications where possible, and restricted access to personal data within our team.

However, no data transmission over the internet is completely secure. While we strive to protect your data, we cannot guarantee absolute security of information transmitted to us via online forms.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:

Email: info@africagolfandsafari.com
Phone: +44 20 7123 4567

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK data protection regulator: ico.org.uk